“So, in chronomaster now we’re going to have three categories. “It’s not really a sport watch as an instrument but it’s a casual sport chic look as we say in French,” he said. Just as Zenith keeps a close eye on its past, its focus is on the future and this is encapsulated by the Sport. The 41mm timepiece draws inspiration from horological heavyweights such as the De Luca, Rainbow, A277 and A386, but the Chronomaster Sport still has personality of its very own. Our product specialist and our historian and archivist worked with us – they brought the watches back and we met again.” “I thought OK, let’s find those watches, put them on a tray and meet again. Julien continued: “We looked in our history and realised there had been very classic watches, interesting shapes like the A384 and A385 of course, but there had also been a more contemporary, slightly thicker kind of sport bezel look and casual watch of those years. Zenith’s classic style has long been a home for the cherished El Primero movement and the new Sport pays homage to just that. That is coming soon, and they are very, very good products.” “One good call we made last year was not to launch this particular Chronomaster Sport as well as the next chronomaster we’re going to present in two months and an evolution of the Defy. “We started 2019 with the Revival and the celebration of the El Primero and then 2020 should have been the year we got into the new league. “I’m super happy because we started to work on the repositioning of the chornomaster in 2018,” he revealed. Speaking of the new model, Zenith CEO Julien Tornare, shared his delight at the success of its debut and hinted at the revolution to come. Unveiled at LVMH Watch Week 2021, the new Sport is a milestone moment for the brand. That’s something Zenith has long understood and the new El Primero Sport launches a new era for the iconic chronograph.
As the dust settles on a year like no other and we venture into 2021, there’s a real longing for change.Īdjusting to the ‘new normal’ has been a challenge but just as it’s important to take lessons from the past, it’s important to continually look to the future.
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